Recommended blog - 3 Skills for Business SuccessĮverything that Starbucks does go in sync with its mission- ”to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” They focus on experience rather than just serving beverages. So today, let’s take a look at the technological side of Starbucks. This focus on technology was made even more obvious when Schulz chose Kevin Johnson to succeed him as CEO, a choice driven by Johnson’s IT expertise and experience.Ī lot of the success of Starbucks is owed to its integration of technology and quick adapting to the times. Starbucks’ first investments into technology began with Howard Schulz, who was CEO till 2017. There is also a lot of technological labor and innovation that goes behind the tailored experience of their coffeehouses.
Even other worlds apparently, as we saw when what looks like a Starbucks cup snuck into a frame on Game of Thrones.īut it’s not just their coffee or its ubiquitous nature that sets Starbucks apart. Their popularity is to such an extent that the brand name is basically synonymous with coffee.įrom a single store in Seattle in 1971 to now having over 30,000 retail stores in 83 markets, Starbucks has grown into a corporation permeating every corner of the world. At least in the case of the beverage giant Starbucks.Įven if you have never been to a Starbucks, or think that their coffees are just ludicrously priced, or think it’s way overrated, you have definitely heard of them.
Cloud starbucks how to#
You may ask, what’s technology got to do with coffee, apart from figuring out how to work a coffee machine? Well, a lot.
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